Why use a SEO plugin?
Website owners are always looking to promote their page and increase the number of visitors. This is where SEO comes. Search Engine Optimisation (SEO) is the process of improving your site and make it rank higher in search engines, such as google and Bing.
SEO is crucial for the success of a website, but it involves a lot of technical knowledge and coding that most business owners are not interested in. However, it can become quite simple to setup SEO on your site using a decent plugin.
SEO contains a broad field of study, including keyword research, audit checklists, sitemaps, content optimisation and insights to improve your website. Even experienced website owners can find confusing fixing brokens links, reorganising site structure and finding pages and posts with great potential.
It is important to note that SEO WordPress plugins do not guarantee that your content will rank higher in Google, but if you follow the optimisation tips given by them you end up improving your content strategy and boost engagement.
In this article, we will present a list of the three most popular WordPress Plugins to use in 2022: Yoast SEO, AIOSEIO and Rank Math SE. We will compare their features and show you how they can enhance your website visibility!
1. Yoast SEO
With over 5 million active installations and astonishing 25,793 5 stars reviews, Yoast SEO is the most popular WordPress SEO plugin ever. It is the plugin we use here at Aquila Digital.
Its free version offers a wide range of tools to help the average business owner to get your SEO done, including:
- Canonical URLs and meta tags.
- SEO and Readability Analysis
- Advanced XML sitemaps
- Title and meta description templating
- Schema Markup
- Site breadcrumbs
- Faster loading times for your whole website
From $99 a year, the Yoast SEO Premium of the plugin unlocks even more powerful features, which includes previews for sharing your content on twitter and Facebook, live content quality and link suggestion and dead links prevention. You also gain access to Yoast SEO Academy, an online training platform with a whole range of SEO topics, from beginners to advanced.
The main disadvantage is that the premium version can only be installed in a single website unless you buy multiple subscriptions. So for users with multiple websites, it can cost several hundreds of dollars to unlock the premium features.
Yoast SEO is very friendly for the inexperienced user, making it the most popular WordPress SEO plugin by far.
2) All in One SEO (AIOSEO)
Started in 2007, AIOSEO is the original WordPress SEO Plugin helping users to increase their SEO rank since it was launched. It has grown over the years and it now covers every singles aspect of SEO you can manage. It includes:
- Smart XML sitemaps
- SEO Schema Markup
- Bad bot blocker
- Basic WooCommerce SEO
- Meta Title & Description
- Search engine notification
The advantage here is that Yoast SEO does not offer WooCommerce SEO with their paid version and you need to purchase a separate extension. Also, some users report AIOSEO is slightly more friendly for beginners.
With the paid version, you get premium customer support and additional features, such as:
- Enhanced WooCommerce SEO
- Local, RSS, Video and Google AMP SEO
- On Page SEO
- Smart Schema Markup
- Social Media Integration
- SEO redirection manager and 404 monitoring
Plus a huge list of other features and integrations!
You can try AIOSEO PRO for 14 days with no risk money back guarantee! Their basic plan starts at $49.50 per year for a single site. Chances are though that you fall in love with the tool.
According to their website, user experience is their number 1 priority, and it’s another user-friendly plugin. You just need to download, install and follow their quick 10 minutes setup wizard, and you are all done with all SEO fundamentals!
3) Rank Math SEO
Another powerful SEO Plugin for WordPress, Rank Math SEO has increase popularity increasing significantly recently and has now over a million active users, being the 3rd most popular plugin today.
The idea is to offer more free features than AIOSEO and Yoast SEO. It uses Artificial Intelligence to constantly improve content optimisation, giving you dynamic suggestions and keywords, intelligent recommendations, intelligent questions with Schema Markup, Smart link suggestions and extra keywords info.
Some of its features are:
- Auto Configuration
- Super Fast SEO Plugin
- Automatic Keyword Suggestions from Google
- New SEO Analyzer
- Deep Page Builder SEO integration, including Elementor and Divi.
- Optimize UNLIMITED Keywords
- Basic Image SEO
- Web Stories SEO
- Basic WooCommerce SEO –
Rank Math SEO PRO starts at $59 per year for unlimited personal websites and $199 per year for unlimited client websites – a HUGE advantage in terms of savings compared to Yoast SEO and AIOSEO. Take advantage of their 30 days money back guarantee and try it right now.
Rank Math SEO claims to be the best and more complete SEO WordPress Plugin in the market, beating all its competitors. I’ll let you decide on that.
In the next Article, we will give you extra tips and other plugins to improve your website experience and help you rank higher in search engines.
